Tag Archives: Risk

Lead and influence great results in challenging economic times – CFO Workshop

by Richard Arthurs – Finance Director

Economic adversity such as commodity inflation, foreign exchange fluctuation, and a strong focus on trade promotion has lead to shrinking margins in the FMCG industry. Many food and drink companies are being forced into making reactionary and short term cost cutting decisions. How can you optimize business model health while maintaining the trust and loyalty of employees, customers, and consumers?

General Mills realized a number of years ago that there is a very strong correlation between gross margin and the strength of a business model. We have developed a culture behind “Holistic Margin Management” or “HMM”. This continuous improvement mindset can make the difference between business models in a virtuous cycle of improvement versus those in a death spiral of decline.

In this session, Richard Arthurs will explore:

  • What capabilities are required in Finance to lead and influence great business results?
  • The guiding principles of success with HMM
  • How does one develop an intimate knowledge of a business model and understand how to continuously optimize it?
  • The role of insight in HMM
  • The importance of understanding competitive advantage, being aware of future trends and taking risk

by Richard Arthurs – Finance Director – General Mills

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Filed under Blog, Delegate, Export, Sustainability

Taking the Export Strain

Nigel Addison Smith – Finance Director 

During the credit boom, demand for export credit guarantees fell away, as the banks and credit insurers could meet the demands of UK exporters in other than specialist areas. But then came the credit crunch and with it the withdrawal of capital from the market by insurers and banks. Businesses now wish to be less dependent on credit insurers and obtaining longer-term bank financing is likely still to prove challenging to source because of Basel III.

Until 1991 UK government agency the Export Credit Guarantee Department (ECGD) covered all types of UK exports – consumer goods, commodities, light manufactures, capital goods and services. At its peak in the 1960s ECGD supported more than 30% of visible UK exports. But in 1991 the government privatised most of ECGD’s business (based in Cardiff) dealing with consumer goods and other exports sold on short terms of payment. This business was bought (and is still operated) by Dutch insurer NCM, which subsequently merged with Gerling Kreditversicherung, and eventually rebranded as Atradius. POST-PRIVATISATION After this privatisation, ECGD focused exclusively on supporting exports of major capital and semi-capital goods and project-related services sold usually (though not always) on extended credit of two years or more.

ECGD aims to complement rather than compete with private sector lenders and credit insurers. Against this background, business volumes during the period leading up to the credit crunch declined.

Most of its business related to major contracts and projects, although ECGD’s services have also been available for contracts with a value as low as £25,000. The largest single sector has been large commercial aircraft (mainly Airbus aircraft and Rolls-Royce engines), but last year ECGD supported business in the construction, oil and gas, power, healthcare, water treatment, petrochemicals, industrial processing, satellites and automotive sectors. ECGD’s main product is the guarantee of the repayment of a loan made available by a UK-based bank to an overseas buyer to support a UK export. An example is the loan guaranteed by ECGD for a $400m contract awarded by Gazprom to Rolls-Royce to supply eight industrial gas turbines driving centrifugal compressors for the underwater section of the new 1,200km Nord Stream pipeline that will run beneath the Baltic from Russia to Germany.

At a lower end of the scale ECGD also assisted Rolls-Royce with a $14m loan guarantee for a power station operator in Slovakia. Alan Semple, deputy group treasurer at Rolls-Royce, says: “ECGD has been very supportive on the aero-engine side but also has the expertise and capability to provide us with the financing support we need in our other export deals.”

ECGD expects higher levels of demand from larger exporters involved in major overseas projects to continue. But, since the economic downturn, we have also received many approaches for support from smaller exporters and their representatives, who complain that, in current market conditions, they are no longer receiving adequate service from the private sector credit insurance and banking markets, due to falls in their risk appetite.

During the downturn ECGD launched a letter of credit confirmation scheme to support banks assisting exporters in emerging markets where they were capacity-constrained. It also allowed its guarantee to be used for the first time in many years to raise funds in the capital markets. Two aircraft asset-backed transactions were completed under this guarantee and the scheme has now been made permanent.

NEW PRODUCTS ECGD has now launched a bond support product and an export working capital product, and has relaunched its export insurance policy to cover all export categories other than consumables;

all products are on a pilot basis. Launch of an FX credit risk support mechanism is also under discussion. The bond support product covers 50-80% of the contract bond requirement, sharing risk with banks on the exporter and relying primarily on contract-based security. The export working capital product is for up to two years on specific export contracts. It is assumed that small and medium-sized enterprises (SMEs) will be the main beneficiaries. The FX product would support the capacity of banks to provide specific FX hedging for export contracts receiving support from another ECGD product. Coinciding with the relaunch of the export insurance policy, ECGD has agreed to pay commission to insurance brokers for introducing business that cannot receive support from the trade credit insurers and is for a risk acceptable to ECGD. If the overseas buyer risk is creditworthy, then ECGD will issue the policy to the exporter and pay the broker. By means of this mechanism, ECGD will be able to satisfy itself that exporters’ needs are being reasonably met. It is likely that take-up will mainly be among SMEs.

Lord Green, the trade minister, says:

“These new initiatives will offer an expanded, better co-ordinated range of products to large and small businesses alike, widening access to the capital and credit insurance exporters need to make the most of their opportunities.”

Semple says: “It’s good to see that ECGD has widened its product range and I would expect the bond support scheme has the potential to bring more banks to the market.” ECGD supported a total of £1.5bn of exports in 2008/09, rising to £2.2bn in 2009/10 and £2.9bn in 2010/11. It is quite possible that ECGD will support an even higher amount in 2011/12, whether as a result of the growth of its existing products or due to the new products. ECGD may also be supporting significantly more transactions as a result of additional focus on support for SMEs. An exporter product awareness campaign across the UK has been launched through UKTI, the British Chambers of Commerceand other industry trade associations. The Foreign & Commonwealth Office is also working to support export growth with ministerial support on major contracts. Like other export credit agencies (ECAs),

ECGD has its activity governed by international agreements between OECD member countries. These cover products, pricing and other terms, anti-bribery and corruption, and regulation of environmental and social impacts. There are also agreements for certain sectors such as commercial aircraft (where Brazil is also a signatory).  BIGGEST CUSTOMERS Airbus and RollsRoyce are among ECGD’s largest exporter customers. It is estimated that airlines require $77bn of financing for new aircraft deliveries in 2011 to be met by the banks, capital markets, the leasing companies and the ECAs. ECGD takes it in turn to be the lead guarantor, reinsuring Coface of France and Euler Hermes of Germany when it is not in the lead.

Other major customers include Carillion (construction), Siemens VAI (steel works), Balfour Beatty (construction), Cleveland Bridge, Astrium (satellites) and Motorola (mobile phone masts). Recent deals have been the Football Association selling Premiership match TV rights to a Middle Eastern TV station and potash exports by Cleveland Potash. ECGD has also provided loan guarantees on some major project financings, including for the construction of the Yanbu and Saudi Kayan petrochemical plants in Saudi Arabia.

ECGD has liberalised its foreign content rules to enable up to 80% foreign content to be guaranteed. This gives UK exporters greater flexibility in winning contracts as prime contractor or where a significant regional or local content to the contract is required. Prime contractor exporters, having won the contract, can then subcontract work to other UK businesses, many of which are SMEs that may not otherwise be able to access export markets.

Nigel Addison Smith – Finance Director  – Exports Credits Guarantee Department

 

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Corporate Sustainability – Just Compliance or Growth Driver?

by Denise Shacklady FCCA MIOD – Group Finance Director

Assessment of our Corporate Sustainability is often driven by a need to comply in order to achieve the tick in a box for tender activity but is this how it should be perceived?

Surely implemented in the right spirit and with across the board buy-in, this buzz word strategy is a strong driver to business growth potential if only by spreading the word throughout your sector that you are sustainably aware and striving to be the best you can in your environment.

Didn’t Marks and Spencer role out Plan A? A 5 year road map to spend £200 Million improving their sustainability by 2012? Within 2 years they announced they were ‘cost positive’ for the project,generating returns as early as 2009.

Very few organisations perceive sustainability as an opportunity to drive up the bottom line, but history proves this to be an outcome of investment in positioning yourself as a leader in efficient use of resources utilising sustainable commodities to produce adesirable product for your marketplace whilst enhancing your brand reputation and hence reducing risk. A by-product is the effect on your competitive advantage and this flows through to the bottomline returning the investment in sustainability many times if planned and executed in the correct manner.

Generally the UK and Europe are ahead of the game when assessing their impact on their environment and drawing up a corporate sustainability strategy to roll out through their organisation, in SME’s this need is more often driven by a compliance or regulatory need and theresultant by-product of improved profitability comes as something of a surprise, but this should notbe the case.  An investment in this area should be a top down implementation of a strategy with are turn on investment at its heart, backed by driving through the message of your sea change to your customers, competitors and the market niche as a whole utilising all the methods available to getthe message through, be it social media target marketing or brand loyalty.

Corporate Sustainability is a differentiator that is achievable to us all – make sure you get there before your competition.

In our organisation we never saw the benefit of exporting manufacture to Eastern Europe or the Asian block and kept right on producing chefs wear here in the UK whilst all others were turning abroad. This has always proved a great selling point for our organisation and in the current economic climate even more so, product miles being a key issue for the consumer. We are continuing to invest in this important element of our business strategy and minimising the impact of our organisation onour immediate environment.

Denise Shacklady FCCA MIOD – Group Finance Director – www.tibard.co.uk

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